I received so many queries re:1Msia email initiative. Hope the info below will help to clear the issues.
Q: Why was only one email provider selected for this project?
A: The government has to ensure the security of the confidentiality of data transmitted through this email as well as the targets associated with this project. Hence, only one email provider was selected (based on a set of criteria) to be closely monitored and tracked by the government. However, under the spirit of healthy competition and open concept promoted under ETP, every interested party is encouraged to provide alternative emails to rakyat.
(As a start, for purpose of focus and confidentiality of data transmitted one email provider was selected. The selection was based on a set of criteria especially the business model that will be closely monitored and tracked by the government. Under the spirit of healthy competition and open concept promoted under ETP, every interested party is encouraged to provide alternative emails to rakyat as this is based on private investment.)
Q: How would the email provider generate revenue from this project?
A: The email provider can be innovative in the means to generate revenue. Some examples of how they could generate revenue are e.g. subscription to the value added services and advertisement. Given that this is 100% privately funded, such an entity will ensure a robust model for them to recoup the investment.
Q: Is the process of selection transparent?
A: The basis of ETP is to have the private sector led investment. The publication of the idea mooted by the ETP Lab made the idea non exclusive and open. Any interested private sector is free to submit its intended investment to the government. As such there is no closing date for submission. Any proposal mooted will be assessed to ensure that a good business model is being facilitated and supported. The evaluation is undertaken by the Entry Point Project (EPP) Lead; in this case is MAMPU and GITN Sdn Bhd which are the selected leads for the wider EPP of e-government as stated in the ETP book. The assessment is imposed on all proposals received which may not be submitted on the same day due to the open nature for the private sector. Every proposal is assessed on similar criteria.
Q : How can a company with a GN3 rating by Bursa be selected?
A: A listed company undergoes a more stringent assessment by the public and has to comply to rules of listing. As explained by Bursa Malaysia, a GN3 rated entity is not prohibited from undertaking business opportunities. At the very least such a company will be delisted and will continue to conduct its business as an unlisted company. In order to remain listed, the GN3 rated company is to correct its financial standing and as such remains open to scrutiny of the public. A listed company is still a better choice as opposed to other companies that are not listed and dont have financials that can be scrutinised by the public.
Q : Can other companies be supported by the government?
A: Subject to having a strong business model, any other entity can be supported should they decide to make an investment to realise the idea of a similar nature. This is part of the healthy competition that is being welcomed. We have seen the market competition in non domestic email services such as yahoo, hotmail and google.
Q: Who came up with the idea of 1MY Email?
A: The idea was mooted by industry members in June 2010 during the NKEA Communications Content and Infrastructure (CCI) Lab organised by PEMANDU under the Economic Transformation Programme (ETP).
Q: What is this idea about?
A: This idea is about having a 'Malaysian' email as an alternative channel for 2-way communication between the government and rakyat. 'Malaysian' means created, operated and hosted in Malaysia. The aspiration is for each Malaysian aged 18 and above to be offered with a single default secured communication channel to government e-services on all devices with single sign-on user ID inclusive of a mailbox @xxx.my. This user ID will eventually be used for any government e-services e.g. e-hasil, EPF statements, driving license renewals, quit rent payment etc. The email account will also be a default communication channel for confirmation of e-services transaction, communication of requested data etc.
In summary:
· To provide a single sign-on email for the purpose of government communication with rakyat. Currently, there is no such service.
· To provide an alternative secured mode of communication between the government and rakyat. Currently, some Malaysians use non-secured public emails e.g. yahoo mail, hotmail, google mail in their communications with the government.
· To contain internet traffic locally for communications between the government and rakyat. Currently, yahoo mail and hotmails are hosted overseas.
This idea was then translated into a project, facilitated by the Malaysia Administrative Modernisation and Management Planning Unit (MAMPU).
Q: Besides the above objectives, what are the other benefits of this project?
A: From CCI perspective, this could help to increase penetration and usage of broadband internet. This resonates well with the broadband penetration target and GNI contribution set forth for the CCI industry.
Q: Who are the target subscribers of this email?
A: For a start, the target population are Malaysians aged 18 and above as this group of people can legally enter to workforce market and would require frequent engagement with the government.
Q: What are the KPIs and Targets set for this project?
A: There are 2 KPIs and Targets:
· 2015: 100% of Malaysians aged 18 and above to subscribe to this email.
· 2020: 50% of the subscribers use *value added services (VAS) to promote Gross National Income (GNI).
* Examples of VAS:
a) VAS 1: Subscription to additional storage/Storage as a Service (StaaS) e.g. if basic account size is 1Gbps, tiered additional storage service at 3Gbps and 5Gbps could be offered.
b) VAS 2: Subscription to Managed Lifestyle bill services where utility bills, credit card bills etc. could be sent to.
c) VAS 3: Subscription to government specific news, statistic, info etc.
d) VAS 4: Download services chargeable per transaction.
e) VAS 5: National Archive (copy) purchase services chargeable based on items, mode of delivery and location to deliver.
Q: What is the government's role in this project?
A: The government acts as:
· Facilitator: facilitate certain requirements needed from the government e.g. data validation from Jabatan Pendaftaran Negara.
· KPI Tracker: the government is responsible to ensure the achievement of country's GNI by 2020 through many projects under ETP including 1MY Email. Hence, the government has to track the email provider's performance.
Q: How much is the government's investment in this project?
A: None. This is a 100% privately-funded project. During the NKEA CCI Lab, it was concurred that this project although to support the government communication with rakyat, it should be a privately-funded project as there is an opportunity for the email provider to gain economic returns through transaction fees, advertisement etc.
Q: Why was only one email provider selected for this project?
A: The government has to ensure the security of the confidentiality of data transmitted through this email as well as the targets associated with this project. Hence, only one email provider was selected (based on a set of criteria) to be closely monitored and tracked by the government. However, under the spirit of healthy competition and open concept promoted under ETP, every interested party is encouraged to provide alternative emails to rakyat.
Q: How would the email provider generate revenue from this project?
A: The email provider could generate revenue from several sources e.g. subscription to the value added services and advertisement. After all, this project is 100% privately funded, so the email provider will ensure the economic returns from the investment. This project can certainly beneficial to any email providers based on the proposals and interests shown by some companies.
Note: I must thank and credit Pemandu for the info above.
Sent from my BlackBerry® wireless device via Vodafone-Celcom Mobile.
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